Big Easy Festival is one of the largest events in Louisiana. Each year, thousands of visitors attend the festival to experience the vibrant culture of New Orleans. At the event, you will find cultural foods, local artists, and, of course, jazz music. For this upcoming year, a new brand identity for the event was needed. The playful culture of New Orleans is represented throughout the geometric and colorful designs. Water bottles, backpacks, sunscreen, and t-shirts will be handed out as commemorative items for visitors to take home. ​​​​​​​